Thomas Schuler
Thomas F. Schuler is president - DuPont Building Innovations. Mr. Schuler began work with DuPont in 1985 in Aiken, S.C. Over the next several years he held various assignments in engineering, production, marketing and product line management in South Carolina, Virginia, Switzerland and Delaware. In 1999, Mr. Schuler transferred to Nashville, Tenn., where he was appointed business strategist and financial manager for Sontara®. Mr. Schuler returned to Wilmington, Del., as the global business manager for Tyvek® Construction in 2001. In 2003, Mr. Schuler was appointed global business director for the Tyvek®/Typar® business. He was appointed to the dual role of North American business director - DuPont Surfaces & Building Innovations, and global marketing director - Building Innovations in 2005. In June 2007 he was named vice president and general manager for DuPont Building Innovations. He was appointed to his current role in October 2009. Mr. Schuler is a native of Virginia and a graduate of the University of Virginia with a degree in Mechanical Engineering. Mr. Schuler is a dynamic speaker about the building industry and trends for the future. Some of the recent conferences where he has been a featured speaker include: The Economist Sustainability Summit, NEOCON 2009, K/BIS, and Batimat Paris.
The Role of Innovation in the New Green Economy Mr. Schuler will answer these hot topics as he explains what he sees as critical changes in the building industry going forward in a green environment. Additionally, he will detail how one of the largest companies in the world, DuPont, was forced to make some big changes in order to adapt and survive in the new global green economy. We are all operating in a new economy. Customers have changed: They’re more socially conscious, they’re more informed and connected, and they’re more demanding. The role they play in the marketplace is dramatically different than it was even a decade ago. Never before has innovation played such a central role, not only for the advancement of business, but for our industry’s very survival. Innovation is not just about the next new look or design or product. It’s about how you successfully build a presence in today’s marketplace: how you find your customers and engage them…how you talk to them and sell to them. What you sell to them also has to evolve. The key to our success will be a continuous flow of innovation directed towards inspiring consumers. Inspiration means filling (customers) with the urge to do or feel something. If your innovation surprises and delights your customers in some unexpected way, then you have inspired them and all of a sudden your innovation has connected on an emotional level and the result moves your customer to action.
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